

Viral video: Inspired by a conversation with Chuck D about the power of sampling in Hip Hop, I produced this video to celebrate the bands induction into the Rock & Roll Hall of fame. A mix of archive and new content that I shot on their 2015 tour. The audio was taken from an early Apple 'Think Different' ad. Apple created two voiceover versions, one with a Richard Dreyfuss, the other was Steve Jobs. Apple only aired the Richard Dreyfuss ad. I went with Steve Jobs.