Public Enemy: Album launch

Brief: Create noise for the launch of their new album in the UK. I worked closely with the band in creating a campaign that was visually striped down to the bands iconic logo in black & white. It was launched during Notting Hill carnival with a poster campaign throughout London and supported with social media content that included videos, graphics and competitions that encouraged fans to share and tag themselves next to posters. We also had street teams at carnival and used an augmented reality app that brought the posters to life with unique content and links to the bands social media channels – We believe this was a first for how a band engaged with their fan base. I creatively lead and delivered all aspects of this campaign.