BRIEF: Create the visual identity and promotional campaign for the launch of their new album – "Loud is not Enough".
SOLUTION: I worked closely with Chuck D creating the visual identity for the album – This included updating the bands logo that retained the heritage of the group with the target sign and creating a custom typeface that was built from Chuck D's own handwriting. This font was then used to create a lyric based video for the lead song from the album and was used across all social media messaging. The colour pallet was inspired from the fast food industry.
RESULTS: Over 850k views Exceeding clients KPI target of 500k High level of fan engagement and organic shares
ROLE: I created and developed the creative concept working closely with the client
Art directed and supplied all assets and illustrations for the music video
Created all social media assets, both still and video in multiple formats
Created the website
Worked closely with a global team delivering creative asset packs and guidelines
Band logo
Social media assets
Website
Merch