BET365 – Ode to Manchester

BRIEF: BET365 wanted to join the conversation with fans during one of the highlights of the season. SOLUTION: The client wanted to be neutral so instead of focusing on team rivalry we celebrated the city itself using a poem Inspired by John Cooper Clarke in a bold typographic style. RESULTS: Client was so happy with the final result they requested we reproduced it in 4 more languages Exceeded clients KPI with over 900k views over the derby weekend ROLE: Led and delivered initial client pitch Created and developed creative concept Art directed storyboard Produced all artwork assets for animation Liaised with client and account management throughout