Ladbrokes – Mayweather v McGregor

BRIEF: Ladbrokes wanted a provocative film that would grab fight fans attention in the run up to the Mayweather v McGregor fight. SOLUTION: Make a case for both fighters using a vintage boxing poster style. RESULTS: Over 400k views across Facebook and Twitter ROLE: Led and delivered initial client pitch Created and developed creative concept Art directed storyboard Produced all artwork assets for animation Liaised with client and account management throughout