10BET #10REASONSWHY

BRIEF: Brand awareness campaign for a bookmaker who wanted to make some noise in highly competitive market. SOLUTION: The campaign ran for 17 weeks maximising brand awareness for the client. The narrative focused on the biggest story of the week with the theme #10REASONSWHY. By having a point of view on the topic of the week this allowed the client to enter the conversation with genuine fans generating high levels of engagement and organic amplification through the Ball Street Network of Fan channels and accounts. RESULTS: Over 14 million views Exceeded clients KPI every week Best performing video achieved over 800k – Double the KPI target ROLE: Led and delivered initial client pitch Created and developed creative concept Art directed storyboard Produced all artwork assets for animation Liaised with client and account management throughout